The Cause

Posted: September 16, 2009 in Uncategorized

So as many of you may know, I am, shall we say, sympathetic to the cause of marijuana reform. I believe that it is a good idea to stop the prohibition and all that good stuff, but we won’t get into that (see previous posts).

The other day I was skulking around the Internet, read an article on the subject, and decided to check out the National Organization for the Reform of Marijuana Laws (NORML) website and see what I could see. Throughout the course of this clicking and reading, I came across my local chapter http://www.kcnorml.org/news.php. I was a bit disappointed to see the effort they had put into the site, but I was severely disappointed to see that it looked like a 12-year old had written the copy for the site.

Considering that I am all for what they are peddling, I thought it would be a good idea to send them an email and let them know that…well, why spoil the fun…read and enjoy (by the way, I never received a response. Either they were offended or just too high to get back to me)….

Hi,

In order to be taken seriously as an organization (and believe me, I want you to), you really have to put your message out in a, for lack of a better word, professional manner. The demographic that you need to sway the most are educated individuals that appreciate proper spelling, capitalization, and grammar. You’ve already got the less-than-educated demographic (not to stereotype, but we all know it’s true), but it’s the ones with jobs and financial resources that will help you out the most. You need not only a quantity of supporters, you need quality.

Someone should really take a look at the copy throughout the site. For example, it is “gets,” not “get’s.” And “we” doesn’t need to be capitalized unless it is either, A. At the beginning of a sentence or, B. It is a proper noun, like the name of a band or person. A small investment in an experienced copywriter can not only help to smooth out these issues, but may also help to draw in the audience with copy that is a bit more persuasive and a little less fear-inducing. You can easily persuade your audience through the facts and fear is not necessary; the case for legalization of marijuana is compelling in and of itself. By concentrating on the fear aspect, you are really just pushing propaganda (much like the Bush administration).

Just thought you would like a perspective from a concerned citizen sympathetic to the cause.

Thanks!

Even if one takes every reefer madness allegation of the prohibitionists at face value, marijuana prohibition has done far more harm to far more people than marijuana ever could.

–William F. Buckley, Jr.

jbr

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Comments
  1. mrcsmitty says:

    I am a member of KCNORML and we do appreciate your constructive criticism. NORML needs everyone's help and contributions. However, because we are tight on funds and have the serious lack of support from our fellow Kansas City Cannabis consumers, we are forced to do an awful lot of work with just a few people. Please come lend your support and help with these issues. The laws aren't going to change themselves and we need everyone to help out, speak up and do something productive for the cause!
    I will make sure the errors are fixed promptly and again, we appreciate your opinions and support.
    Thanks,
    Chris Smith,
    Public Relations -KCNORML

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